{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Ditching Hourly","title":"Bill Sherman - Scaling Thought Leadership","html":"","width":"100%","height":180,"duration":2685,"description":"Thought leadership expert Bill Sherman joined me on Ditching Hourly to discuss how experts can scale their ideas to create impactful thought leadership. \nBill shares insights from his extensive experience in helping individuals and organizations codify and amplify their ideas.\nIn this episode, we delve into the nuances of thought leadership, from defining it to exploring business models and the importance of a focused target audience. \nBill also discusses the impact equation and how to effectively communicate ideas to create lasting influence.\n00:00 - Introduction to Bill Sherman\n00:19 - Journey into Thought Leadership\n01:51 - Defining Thought Leadership\n05:41 - Emerging Thought Leaders\n08:44 - The Thought Leadership Handbook\n13:09 - Business Models of Thought Leadership\n16:49 - Target Audience Importance\n21:49 - Licensing and Certification\n25:09 - Alternatives to Writing a Book\n33:39 - Impact Equation\n43:47 - Final Thoughts\nGuest bio\n\nBill Sherman is the COO of Thought Leadership Leverage and lead author of The Thought Leadership Handbook. For more than twenty years he's helped executives, authors, and experts take their ideas to scale — and he co-hosts the Leveraging Thought Leadership podcast, now past 700 episodes.\nWebsite » https://aha-moments.com/\nBook » https://thoughtleadershiphandbook.com/\nLinkedIn » https://www.linkedin.com/in/bill-sherman-aha-moments/\nPodcast » https://thoughtleadershipleverage.com/thought-leadership-podcasts/","thumbnail_url":"https://img.transistorcdn.com/NCUVrsmlcYseU9x7dN1dnT4q3rVJ5q27OIKrcXCPJrM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lMjY2/ZjU5OTA5OWI3YzI2/MzdiODJlMmUwZWY1/NTJjZC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}