{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Ditching Hourly","title":"Bill Sherman - Scaling Thought Leadership","html":"","width":"100%","height":180,"duration":2685,"description":"Thought leadership expert Bill Sherman joined me on Ditching Hourly to discuss how experts can scale their ideas to create impactful thought leadership. \nBill shares insights from his extensive experience in helping individuals and organizations codify and amplify their ideas.In this episode, we delve into the nuances of thought leadership, from defining it to exploring business models and the importance of a focused target audience. \nBill also discusses the impact equation and how to effectively communicate ideas to create lasting influence.00:00 - Introduction to Bill Sherman00:19 - Journey into Thought Leadership01:51 - Defining Thought Leadership05:41 - Emerging Thought Leaders08:44 - The Thought Leadership Handbook13:09 - Business Models of Thought Leadership16:49 - Target Audience Importance21:49 - Licensing and Certification25:09 - Alternatives to Writing a Book33:39 - Impact Equation43:47 - Final ThoughtsGuest bio\n\nBill Sherman is the COO of Thought Leadership Leverage and lead author of The Thought Leadership Handbook. For more than twenty years he's helped executives, authors, and experts take their ideas to scale — and he co-hosts the Leveraging Thought Leadership podcast, now past 700 episodes.Website » https://aha-moments.com/Book » https://thoughtleadershiphandbook.com/LinkedIn » https://www.linkedin.com/in/bill-sherman-aha-moments/Podcast » https://thoughtleadershipleverage.com/thought-leadership-podcasts/","thumbnail_url":"https://img.transistorcdn.com/NCUVrsmlcYseU9x7dN1dnT4q3rVJ5q27OIKrcXCPJrM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lMjY2/ZjU5OTA5OWI3YzI2/MzdiODJlMmUwZWY1/NTJjZC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}