{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Clotheshorse with Amanda Lee McCarty","title":"Episode 239: I'm With The Brand (unpacking how brands influence our brains), part one","html":"","width":"100%","height":180,"duration":6133,"description":"This episode is part one in an ongoing series about brands and how they influence our identities and drive consumerism.\nIn this episode:We’re going to break down what brand and branding mean, using fizzy water and boxed macaroni and cheese as examplesWe will walk through the history of “brands” and “branding” leading up to this century, where it evolves from a little brand on a jug to full-on marketing teams and brand theoryWhy it's so wild that food brands got obsessed with masked taste tests in the 70s and 80sHow Amanda teaches brand and branding to her small business clients and students (and why that matters for them)And Amanda will shares some brands that aren’t really who you think they are any more (or maybe never were)\nAdditional reading:\n\"Meet the Man Who Made a Fortune Bringing Brands Back to Life,\" Suzanne Kapner, The Wall Street Journal.\nAuthentic Brands Group brand portfolio\nLevi Strauss & Co. Enters into Definitive Agreement to Sell Dockers to Authentic Brands Group\n\"JCPenney Joins SPARC to Form Catalyst Brands,\" David Moin, WWD.\nCatalyst Brands\n\"Shein signs deal with Forever 21 owner as fast-fashion majors look to boost reach,\" Arriana McLymore, Reuters.\nLearn more about the San Pedro Apparel Mart in episode 231 of Clotheshorse!\nALSO: get your tickets for Clotheshorse LIVE!\n10/23  Seattle, WA @ Here-After\n10/26  Portland, OR @ Holocene\nGet your Clotheshorse merch here: https://clotheshorsepodcast.com/shop/\nIf you want to share your opinion/additional thoughts on the subjects we cover in each episode, feel free to email, whether it’s a typed out message or an audio recording:  amanda@clotheshorse.world\nDid you enjoy this episode? Consider \"buying me a coffee\" via Ko-fi: ko-fi.com/clotheshorse\nClotheshorse is brought to you with support from the following sustainable small businesses:\nSlow Fashion Academy is a size-inclusive sewing and patternmaking studio based in Philadelphia, Pennsylvania. Designer and fashion professor Ruby Gertz teaches...","thumbnail_url":"https://img.transistorcdn.com/_u71z-ZNs_Ob6wKJAM2DSS8-P3fYJ_G9yobrjlS91nE/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8xNjll/OTRlMDEwOWM3ZWFh/ODc4ODkxNDIyM2Jj/YjZjMS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}