{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Unlocking Retail Media","title":"Driving Commerce Media: From Food Delivery to the Automotive Marketplace with Gareth Menton","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/592b004e\"></iframe>","width":"100%","height":180,"duration":1892,"description":"In this episode, James Avery talks with Gareth Menton of Carwow about his journey through retail media, moving from the transactional, spur-of-the-moment food delivery space at Just Eat to the high-value, long-consideration automotive marketplace. Gareth shares how Carwow uses rich first-party data for effective offsite advertising, proving sales attribution for brands. A key takeaway for all RMNs is his focus on making ads highly relevant to user intent, which has led to sponsored listings having the same click-through rate as organic listings.","thumbnail_url":"https://img.transistorcdn.com/ifiv5a21RbsdbhD56TPSEza32vY-P3AAoRDZZPj274M/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hYjNi/NjJiODhhYzdhNjYx/ZGY2NDVkYTNlNGU3/YWQxMy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}