{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast","title":"3 Mistakes Growth Marketing Teams Make (+ How to Avoid Them)","html":"","width":"100%","height":180,"duration":3243,"description":"Building a marketing team is hard—especially when you're in the early growth stages of your business.\nIn the beginning, you're still identifying which marketing activities work while you're building a team at the same time. But there a few common mistakes you can avoid with your team that we're going to discuss today.\nWe're joined by Jake Stainer, the former Head of Growth at Typeform and current Head of Digital Growth for TravelPerk. In this episode, Jake shares the biggest lessons he learned about growing a marketing team during his time at Typeform.\nTopics covered:\nThe biggest mistake you can make while building a team\nHow to handle massive change (and why you should take it slow)\nWhy it’s important to hire for generalist roles vs. specialists\nThe power of social proof on your landing pages for conversions\nWhat marketing principle Jake follows to ensure a company’s success\nHow to identify a metric to go after so you can move the needle\nThe one key metric where the conversion rate to revenue is stable\nWhen to draw the line and focus on a different marketing initiative\n\nResources mentioned:\nTypeform\nTravelPerk\nInfluence: The Psychology of Persuasion\nScrum\nHow to Build a Growth Marketing Team (The Non-Sleazy Way)\nJake on Linkedin\nJake's personal site","thumbnail_url":"https://img.transistorcdn.com/tErK_MMK-L6psKsv8Q2vwohzj73RLm3YvZmMK-IJ5Xk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM3NTE0LzE3MDg2/ODAyNDEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}