{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Uncommon Brands","title":"Shark Tank entrepreneur and bathing suit innovator, Hayley Segar, onewith swim","html":"","width":"100%","height":180,"duration":2386,"description":"In this episode, Parker sits down with Hayley Segar, the founder of onewith swim, a swimwear brand that’s redefining how swimsuits should feel and fit. Hayley has a background in social media, content creation, and the bridal industry, but her frustration with traditional swimwear led her to create something entirely new—swimsuits that fit like underwear.After struggling to find a comfortable swimsuit for a trip, Hayley had a lightbulb moment: why didn’t swimwear feel as comfortable as no-show underwear? That insight led to the launch of onewith swim in 2021. Today, the brand is a category creator, making dig-free, elastic-free, and edgeless swimsuits that have gone viral multiple times.What was covered:Hayley’s journey from content creator to fashion entrepreneurHow a frustrating shopping experience led to a product ideaThe challenges of launching a fashion brand with no design backgroundHow viral TikTok moments propelled onewith swim's successThe importance of customer education and brand transparencyWhy first-order profitability is key for bootstrapped businessesonewith swim's & Hayley Segar Links:Website: https://onewithswim.com/ Instagram: https://www.instagram.com/onewithswim/ Facebook: https://www.facebook.com/onewithswim TikTok: https://www.tiktok.com/@onewithswim Hayley on LinkedIn: https://www.linkedin.com/in/hayleysegar/Parker Links:Website: https://www.parkertnash.com LinkedIn: https://www.linkedin.com/in/-parkernash","thumbnail_url":"https://img.transistorcdn.com/rqK0nk6Mp10QG2x-dto6NB2q6ig2iitZ26jaxSutOcU/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9jMWIx/MmZkYjI2MGU0ZmQ2/NTIyMTUxMmE3ZTQ5/MmUxMC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}