{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Hummingbird Effect with Wendy Coulter","title":"Beyond BMX: Josh Perry on High Performance and Identity","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/594be162\"></iframe>","width":"100%","height":180,"duration":4139,"description":"Wendy Coulter, CEO of Hummingbird Creative Group, introduces the “Hummingbird Effect,” describing how branding and marketing create interconnected, unexpected impacts beyond immediate ROI. After celebrating Hanna's upcoming 28th birthday and noting her wedding planning, Wendy welcomes guest Josh Perry, a former pro BMX freestyle rider who competed for 13 years while battling five brain tumors and later shifted into full-time coaching. Josh shares how an MRI after a head injury revealed tumors, prompting deeper self-inquiry and a move away from problem-solving marketing toward vulnerability, identity, and unseen drivers of behavior. He explains measuring results through intrinsic alignment and fulfillment, cites a client whose marriage improved, discusses integrating personal and professional growth, critiques “work-life balance” in favor of priorities and seasons, and outlines frameworks for uncovering blind spots and chronic complaints. He shares where to find him online.\n00:00 Welcome to Hummingbird Effect\n01:01 Birthday Hats Surprise\n02:26 Wedding Plans and Events\n03:14 Meet Josh Perry\n07:23 BMX to Coaching Journey\n11:21 Brand Ripple Effects\n15:21 Measuring Intrinsic Results\n18:44 Niche and Positioning\n25:19 Authenticity and Judgment\n34:57 Experimentation and Consciousness\n36:46 Consciousness Before Matter\n37:07 Limitless Self Experiment\n38:08 Advice to Younger Self\n39:56 Voids Create Values\n41:40 Jealousy and Authenticity\n44:06 Leading With Acceptance\n46:12 Identity Blind Spots\n50:04 Work Life Integration\n54:59 Money Stories and Scarcity\n57:24 Self Sabotage and Values\n01:03:12 Rackets and Hidden Payoffs\n01:07:29 Where to Find Josh","thumbnail_url":"https://img.transistorcdn.com/TXsTjoYHB9q-m5_2W-iq0xrfxAe-8OL-Yc4QYPOoZao/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9iMzFk/MWE3NWNkNWY2NWQz/OWY5YzNjMzk0Y2Uz/YmZlYy5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}