{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Lay of The Land","title":"#253 Teddy Baldassarre — How Teddy Baldassarre Built His Brand","html":"","width":"100%","height":180,"duration":3014,"description":"Teddy Baldassarre has built one of the most influential watch platforms in the world — and just as compelling as the watches themselves is the entrepreneurial story behind it.I first met Teddy almost ten years ago at StartMart in Terminal Tower, before any of this existed: before millions of followers, before the global audience, before the authorized retail partnerships, and before the beautiful physical boutique we recorded this conversation in at Crocker Park.In this episode, Teddy and I explore where his passion for watches began, how a first YouTube video evolved into one of the largest educational platforms in the watch world, and how he turned content into trust, trust into community, and community into a real business.We talk about entrepreneurship, self-expression, building online credibility, navigating the leap from digital media to commerce and physical retail, working with traditional watch brands, the enduring appeal of mechanical watches in an age where no one technically needs one, and what watches can teach us about craft, memory, status, meaning, and time itself.At its core, this is a conversation about building something that is an honest extension of who you are — and what can happen when curiosity, taste, discipline, and timing compound over the course of a decade.00:00 Introduction & Meeting Teddy01:00 Early Days: Startups, YouTube Beginnings03:00 Discovering a Passion for Watches06:00 Watches as Craft & Self-Expression08:00 Turning Passion into Business & Monetization11:00 Launching E-Commerce & the Pandemic Pivot13:00 Brand, Community, and Content16:00 Building an Approachable Watch Platform18:00 Opening the First Store & Physical Expansion20:00 Partnering with Legacy Watch Brands22:00 Storytelling, Heritage, and the Value of Watches25:00 Watches in Modern Culture & Technology28:00 Entrepreneurial Learnings & Scaling a Personal Brand32:00 Team Building and Company Culture34:00 Pride, Impact, and Alignment with Life’s Work36:00 Building...","thumbnail_url":"https://img.transistorcdn.com/83f-43Wz3A8u4303ZUZ8sIr3iY-45NuHaXW4rZCGBA0/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzE2MTMwLzE2Mjg3/MTAwMjUtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}