{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Why They Resonate","title":"Punching up the premise of a marketing legend","html":"","width":"100%","height":180,"duration":1613,"description":"My friend Joe Pulizzi sent me the ideas driving his 2 podcasts and his book, Burn the Playbook. He asked if he was thinking about premise development correctly. Naturally, I had to record my take for you to hear too.\nBUILD A BETTER IDEA: Enroll in the Idea Lab now\nGet on the interest list for the new program I'm piloting in November, helpig you find, name, and validate your 1 ownable idea, which you can use to fuel your speaking, messaging, content, and overall platform.\nGet on the waitlist now.\n***\n\nEPISODE CREDITS:\n\nThis episode sponsored by Wistia.\nHosted and produced by me, Jay Acunzo.\nMusic from Embleton.\nProduced by Ilana Nevins.\n***\nCONNECT WITH ME:\nSubscribe to my newsletter to turn inspiration into action.\nSubscribe to my YouTube channel for regular insights into idea development, signature talk development, and growing a speaking business.\nFollow me on LinkedIn for random rants and routinely re-thinking how we build our businesses.\nLearn more about my client advisory work at jayacunzo.com\n\nBook me to speak at jayacunzo.com/keynotes\n***\n\nABOUT ME, JAY ACUNZO\n\nI'm a public speaking and storytelling advisor trusted by bestselling authors, professional speakers, seven-figure coaches, and brands like Disney and Salesforce.\nBefore starting my advisory firm (where I work 1:1 with clients and run group programs), I was a digital media strategist at Google and head of content for 3 organizations, including HubSpot.\nI've given keynotes across the US and several other countries to marketers and managers, designers and dentists, leaders and landscapers, and my journey as a speaker has been featured in 3 different books.\nToday, I teach business leaders how to communicate with greater resonance, and I advise paid speakers on how to grow their businesses and their impact.\n\n***\n\nIF YOU ENJOY THE SHOW:\n\nLeave a review on Apple Podcasts \n\nLeave a rating on Spotify \nThanks for your support! Keep making what matters.","thumbnail_url":"https://img.transistorcdn.com/U_5uFnjlo_zo1xLm_swtwR95pMaitmAz5tjzciVc9Lo/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84ZjJi/ZWMxODZjNGFmYzk1/ZWRkYjE3MWUzMjM3/ZWY5Mi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}