{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Bootstrapper's Paradise","title":"Go Deep Instead of Wide with Your SaaS","html":"","width":"100%","height":180,"duration":201,"description":"After launch, I see many entrepreneurs want to go much wider with what they product can do.  They always want to add more features that have yet to be requested by their early customers.  This can be a huge mistake.\nInstead of going wide, let's talk about what it looks like to go deep instead which can give you a leg up on your competition.\nFree product-market fit email course - https://nxtstep.io/fit\nEpisode Transcript\n Hey folks, Sean here and today what I wanna talk to you about is why when you're looking to extend the capabilities of your B2B SaaS that you shouldn't go wide. You should go deep. Now, let me explain what I mean by that. So sometimes when you've got an early traction with your B2B SaaS, it's easy to think through and continually add to your backlog or your roadmap.\nAnd extend what your product is capable of. Now, when a lot of people are doing this, especially in the beginning, they're thinking about how can I go far and wide with what my product can do? As in if it can do X, maybe it should also do Y and also Z. And I want to explain to you that I feel that that's a trap.\nI've been there before. And the more that you go wide, the more you have a higher probability of building your product in a direction away from what your customer actually. Instead, my recommendation is that you go deep and that you become the best version of whatever it was you were originally setting out to solve for your customer.\nSo that top problem continue to be better and better at that. And if you continue to chase that, assuming that you've latched onto one of the top problems from the start, then it's gonna be almost impossible to. Which is gonna give you significant defensibility because your solution is gonna continue to be better and better.\nLet me share with you with another example that may be relevant in another industry. So if you think through in terms of healthcare and receiving service there, you might need the help of a doctor or a particular surgeon at...","thumbnail_url":"https://img.transistorcdn.com/B0rBF_s0upJdRqXoy4_4rHlfSlZONOaHnrUmmpOi708/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kYmIx/MTMxNTExY2VjZjIz/NjEzNWFhNmI4OGZl/ZDliMy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}