{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Choice Hacking: The Marketing Psychology Podcast","title":"Fresh Start Effect: Why holidays make us want to change","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/59cb7a65\"></iframe>","width":"100%","height":180,"duration":625,"description":"Do you ever wonder what makes New Years’ resolutions so appealing?\n\nMost people see it as an opportunity to set ambitious plans, only to watch a few months slip by without realizing their goals.\n\nBut did you know that there’s a psychological reason why people create goals that tie to a calendar event or holiday?\nIt’s down to a behavioral science principle known as the Fresh Start Effect. \n\nAnd you can use it to motivate customers through marketing and experience design.","thumbnail_url":"https://img.transistorcdn.com/AsCudvVTfYwbANKYlY5W4uNs5KqIKpejtuIIUA_WWys/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80MzM1/NjNlOGRlZTRiMjJj/ZTIxNGI2OGUxODVk/YzdmOS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}