{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Startup CPG Podcast","title":"#203 - Packaging Your Brand 101: Jamie Valenti-Jordan and Andy Kurtts","html":"","width":"100%","height":180,"duration":3297,"description":"In this episode of the Startup CPG Podcast, Daniel Scharff is joined by Jamie Valenti-Jordan, CEO of Catapult Commercialization Services, and Andy Kurtts, founder of Buttermilk Creative, for a deep dive into the technical and design considerations to get your product out into the world.\n\nJamie shares his 20+ years of commercialization expertise, covering the technical side of packaging—shelf life, structural integrity, co-manufacturing constraints, and the science behind keeping products protected from oxygen, moisture, light, and even drop-kicks during shipping. Meanwhile, Andy offers the designer’s perspective on how to stand out on-shelf, balance aesthetics with category norms, and build packaging that communicates your brand's promise clearly and effectively.\n\nTogether, they break down how packaging influences everything from retail acceptance to consumer perception, and why early-stage brands should think carefully about format, manufacturing limitations, and visual hierarchy. Real-world examples like Graza, NoBull, and Leisure Hydration illustrate how form and function can come together to build lasting impressions—and brands.\n\nWhether you're in the concept phase or planning your second packaging run, this episode is your total package.\n\nTune in now to learn how to make your product irresistible on shelf—from the inside out.\n\nVisit Catapult Commercialization Services: https://bit.ly/catapultcpg\nVisit Canworks digital can printing: https://www.canworksprinting.com/startupcpg\n\nListen in as they share about:\nThe Importance of Packaging in Product Success\nTechnical Considerations of Packaging (Jamie’s Perspective)\nDesign and Branding Strategy (Andy’s Perspective)\nWorking with Designers and Agencies\nTesting, Feedback, and Iteration\nCost, Margin, and Strategic Trade-offs\nMarketing, Community, and Brand Execution\nReal Brand Examples\n\nEpisode Links:\nWebsite: https://www.catapultserv.com/\nLinkedIn: https://www.linkedin.com/in/fvmh97c/\nWebsite:...","thumbnail_url":"https://img.transistorcdn.com/pMuUaMpWaAi3tfCEgC2OkLBVzokuLjLsIzwDIbGFqi4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hMTFl/MTgxNTNlZTAwZjU1/ZmNmNWM1ZjkwMDg5/NTU4MS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}