{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"This Meeting Could've Been a Podcast","title":"Josh wants to kill a product Jess just launched","html":"","width":"100%","height":180,"duration":1954,"description":"Funnel Vision was supposed to be the thing. Six months of building. A slick product UI. A beautiful narrative about contact-level intent. Launch posts. Playbooks. Customer testimonials. Jess even made a scroll-stopping GIF with ghosts shooting lasers out of their eyes.\nThen reality hit. The product was buggy. Everyone ended up in the same two boxes. And instead of solving the \"now what?\" problem, we’d unknowingly created a new one: 16 squares meant 16 possible actions — hello, analysis paralysis.\nHear how we went from \"this will change everything\" to \"we need to kill this\" — and why Josh spent weeks personally calling 180 customers to break the news.\nWe discuss \"tar pit ideas\" and why some learning curves only make sense after you’ve lived them.\nGet to the good stuff:\n[00:18] Nothing says \"friendly workplace banter\" like accusing your co-founder of leading the company astray. No beta. No soft launch. Just ship it and see. What could go wrong? \n[01:42] The real problem wasn't the data. It was the dreaded \"now what?\" \n[03:08] The 4x4 grid that looked perfect on paper — but everyone ended up in the same one or two boxes anyway.\n[04:59] Josh’s soul-searching journey, founders falling in love with the wrong problem and the \"my way or the highway\" trap. \n[06:17] Plot twist: for Josh and Nick, this was just another Tuesday. For the rest of the team? Mildly terrifying. \n[07:26] People want resolution. Cue the Big Bang Theory reference nobody asked for (but secretly needed). \n[08:40] Why leadership chose to stop the bleeding fast — even though it meant 180 hard conversations. Rip those band aids off, people. \n[09:38] Saying goodbye to launch posts, the homepage hero, LinkedIn banners, customer testimonials...and worst of all, Alex's 26 playbooks. Sorry, Alex. \n[11:14] How investing in brand gave Vector permission to say: \"This wasn’t the right move.” Being scrappy and authentic has its perks. \n[13:45] Why Josh personally called 180 customers to share the news instead of...","thumbnail_url":"https://img.transistorcdn.com/nANzXJDcDnwX9OR5nzo8zqG5w2ETTdTJ8zTsMRh1U2Y/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zMGFl/Y2YxMzUzNjhkZWMx/MjUxZWYwNzMxNGE1/YTQxNC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}