{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Ecommerce Marketing School","title":"Landing A Licensing Deal With A Big Brand (And An Acquisition To Fuel Growth) #309","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/5a31a407\"></iframe>","width":"100%","height":180,"duration":1545,"description":"How do you gain legitimacy as a new brand? I’m sure every founder has asked this question at some point. Craig Hammond, CEO and co-founder of Peejamas, found the answer through a partnership with Daniel Tiger. Spoiler: Sometimes it’s as easy as being the one to reach out first. But this longtime Privy customer also shares their impressive tiered approach to cart savers and the experience of acquiring a new business.","thumbnail_url":"https://img.transistorcdn.com/sMVeX70GKzeK3YOAREsTcVW3yH2c8nGxt-bVpJRA8tg/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85OTZi/MGRjY2M3MGFiYWE1/ZjQ5ODg4MTM0MDA2/MDc3Yi5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}