{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Clotheshorse with Amanda Lee McCarty","title":"Episode 240: I'm With The Brand (emotional branding), part two","html":"","width":"100%","height":180,"duration":7452,"description":"This episode is part two in an ongoing series about brands and how they influence our identities and drive consumerism.\nIn this episode:We are going to hopefully answer the question “why might someone get so caught up in a brand that they start fighting with strangers about it on social media?”Amanda explains where \"off price\" stores like TJ Maxx and Nordstrom Rack really get their inventoryWe examine why it's more important than ever to support small businesses (and how we can do that)We will explore the background and influence of Marc Gobés 2000s book Emotional Branding, considered “the bible” of contemporary marketing and brandingWhy is Lululemon kind of like a cult?We will walk through the “10 commandments of emotional branding” and examples of how they have been appliedWe will realize that Supreme isn't as cool as it seemsWe explore why people join brand fan groups on FacebookHow Nooworks made a major fan out of Amanda after seeing how the brand handled a crisisAmanda explains why taste is a classist constructAnd so much more!\nAdditional reading:\n\"Getting Emotional With Marc Gobé,\" Design Emotion.\n\"Why Do People Join Cults? Linguist and 'Cultish' Author Amanda Montell on the 'Invisible Power of Language,'\" Dillon Dodson, Parade.\nCultish by Amanda Montell\n\"The Cult-Like Following Of Lululemon Is Stronger Than Ever — Despite Controversies,\" Cory Stieg, Refinery29.\nBusiness Insider piece about working for Lululemon\nALSO: get your tickets for Clotheshorse LIVE!\n10/23  Seattle, WA @ Here-After\n10/26  Portland, OR @ Holocene\nGet your Clotheshorse merch here: https://clotheshorsepodcast.com/shop/\nIf you want to share your opinion/additional thoughts on the subjects we cover in each episode, feel free to email, whether it’s a typed out message or an audio recording:  amanda@clotheshorse.world\nDid you enjoy this episode? Consider \"buying me a coffee\" via Ko-fi: ko-fi.com/clotheshorse\nClotheshorse is brought to you with support from the following sustainable small...","thumbnail_url":"https://img.transistorcdn.com/_u71z-ZNs_Ob6wKJAM2DSS8-P3fYJ_G9yobrjlS91nE/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8xNjll/OTRlMDEwOWM3ZWFh/ODc4ODkxNDIyM2Jj/YjZjMS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}