{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"FULL COMP: Restaurant Tactics, Tools, & Strategies","title":"Office Hours: Merchandise Minutes, Not Meals ","html":"","width":"100%","height":180,"duration":477,"description":"I’m Josh Kopel, a Michelin-awarded restaurateur and the creator of the Restaurant Scaling System. I’ve spent decades in the industry, building, scaling, and coaching restaurants to become more profitable and sustainable. On this show, I cut through the noise to give you real, actionable strategies that help independent restaurant owners run smarter, more successful businesses.\nIn this episode, I dive into strategies for boosting restaurant profitability without raising prices. I explain why it’s so important to see restaurants as providers of time slots rather than just food and beverage, and how that shift impacts service. I share why the first 20 minutes of the guest experience matter most, plus the tactics I use to improve pacing, satisfaction, and table turns.\nTakeaways:\nMost restaurant marketing fails because it's built on guesswork.\nAwareness doesn't pay the rent, behavior does.\nIf it doesn't move a booking, a purchase or return visit, then it's just noise.\nWe want to align with behavior, not alter it.\nTriggers turn offers into rituals.\nThe fastest money you can make is in the list you already own.\nStop chasing strangers while your regulars gather dust.\nCreate experiences that use desire that already exists.\nIf it wouldn't move you, it probably won't move them.\nYour marketing must move the needle in your business.\nChapters\n00:00 Introduction to Restaurant Success\n01:21 Reframing Restaurant Profitability\n02:51 Understanding Time as Inventory\n05:45 Optimizing Service for Profitability\n\nIf you’ve got a marketing or profitability related question for me, email me directly at josh@joshkopel.com and include Office Hours in the subject line. If you'd like to scale the profitability of your restaurant in only 5 days, sign up for our FREE 5 Day Restaurant Profitability Challenge by visiting https://joshkopel.com.","thumbnail_url":"https://img.transistorcdn.com/6OAanP6N7rKCCEP4OYgZT_i74QmCwgk2rH1cSWqhfvs/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zYzkz/MGQ5M2Y5MWZmM2E0/NGM3MzFmNzQ0OGZl/NDhhYi5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}