{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Supercool","title":"Twenty Years to Supercool: A Replay with Tom Szaky, CEO of TerraCycle","html":"","width":"100%","height":180,"duration":3022,"description":"What do China, a sustainable furniture startup, and a blog called The Lazy Environmentalist have to do with Supercool?This week, we're taking a short summer break from new interviews, but not before sharing the story behind the show.In a special extended introduction, Josh Dorfman traces the unexpected path that shaped his philosophy on climate innovation—from working in bicycle-lock factories in China, to launching a modern sustainable furniture company, to the accidental creation of The Lazy Environmentalist. Along the way, he shares the question that has guided every company he's built for more than two decades: How do you get millions of people to adopt better technologies without asking them to become environmentalists first?Then, we revisit one of Josh's favorite conversations with Tom Szaky, founder and CEO of TerraCycle, whose remarkable entrepreneurial journey began with a simple but radical idea: that waste could become a valuable resource.Show NotesGuest: Tom Szaky, founder and CEOCompany: TerraCycleFor more low-carbon innovations now scaling—and the playbooks driving their market adoption—subscribe to the podcast plus our:* Weekly Newsletter* Climate Adoption Playbook* Supercool on Instagram * Supercool on LinkedIn","thumbnail_url":"https://img.transistorcdn.com/WNN1988bBlxHUOs2snU8AOuKZR0jqyW_s255bNBPY2k/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8yZGNm/ODEyNWI4NTRmNTk3/MjA4YmI1NmFhOWEw/NDM5Zi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}