{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Inside BS Show","title":"Use The Mail to Make More Money and Convert Leads into Clients | 823","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/5a73a6b5\"></iframe>","width":"100%","height":180,"duration":590,"description":"In this episode of The Inside BS Show, Dave Lorenzo reveals two powerful and low-tech tools that can dramatically increase your connection rate with prospects: a monthly newsletter and handwritten note cards. He explains how these simple mail-based methods create familiarity, build trust, and ultimately make your outreach more effective.\nIf you're in sales or you lead a team of professionals who need to build relationships, this episode delivers tactical value you can implement today.\n\nKey Topics Discussed:\nWhy cold calling fails and how direct mail creates context\nThe anatomy of a successful monthly newsletter\nHow to make your message stick with repetition and physical presence\nWhy handwritten note cards are a secret weapon for client loyalty and referrals\nA proven system: Send a newsletter monthly, a handwritten note quarterly, and call monthly\nReal-World Examples:\nBen Williams, a lawyer from Rosenberg & Estis, uses a monthly legal newsletter with success stories, deadlines, and educational content to stay top of mind with clients and prospects.\nDave demonstrates the power of a handwritten thank-you note and shares five reasons this old-school tactic drives results.\nCall to Action:\nUse mail to stand out. Here’s your action plan:\nCreate and send a printed newsletter every month.\nWrite four handwritten notes a year to each key client or referral source.\nCall once a month.\nIf you do this for a year, your prospecting results will improve dramatically.\nLinks and Resources:\n📬 Subscribe via Email: GetInsideBS.com\n🎧 Listen on Spotify: Inside BS Show on Spotify\n🎧 Listen on Apple Podcasts: Inside BS Show on Apple Podcasts\n📞 Call Us: (305) 692-5531\nWant to grow your business with relationship-driven outreach? Share this episode with a teammate or fellow entrepreneur.","thumbnail_url":"https://img.transistorcdn.com/PiZj2Jvm0A50__OqC5DH07qJG7fmMYBgHzZdsz2P7co/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83ZDIx/MjEwZDNiZDMwN2Uw/YzJiNjE0ZTNkMmFm/ODZlOC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}