{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Growth Wizards Podcast","title":"The Traditional CRO Is a Dinosaur: Justin Shriber on AI, Agile Revenue, and Why MEDDIC Is Dead","html":"","width":"100%","height":180,"duration":1167,"description":"SummaryMost revenue organizations are running playbooks that were built for a world that no longer exists. In this episode of the Growth Wizards Podcast, host Geoffrey Lugli sits down with Justin Shriber, CEO and co-founder of Terret, for a sharp conversation about what AI actually changes in GTM—and what it doesn't.Justin's career spans McKinsey, Siebel Systems (the first CRM), Oracle, and LinkedIn, where he led revenue teams at scale. Now he's building what he calls a fleet of revenue agents at Terret, an AI revenue engine that turns insights into action.Justin makes two bold claims early: the traditional CRO is a dinosaur, and MEDDIC is dead. Not because rigor doesn't matter, but because the market moves too fast for static frameworks. The companies winning today aren't the most disciplined—they're the most agile. They pick up signals faster, interpret them faster, and push changes to the front line faster.Justin and Jeff get into what the future CRO looks like as an orchestrator rather than an executor, why most AI deployments fail because companies give LLMs half the data and wonder why they hallucinate, how dynamic playbooks are replacing the week-long conference room training that sales reps forgot by Friday, and why consumption-based pricing transfers risk onto customers in a way that smart vendors are starting to walk back. If you lead a revenue team or are thinking about where AI fits in your GTM motion, Justin's perspective cuts through the hype.Timestamps[00:23] – From door-to-door window washing to Siebel, Oracle, and LinkedIn[01:26] – What AI actually changes for sellers—and why mediocre reps should find a new profession[02:42] – Why the traditional CRO is a dinosaur and what replaces them[04:21] – The future CRO as orchestrator: blending technology, human expertise, and process[06:02] – Why MEDDIC is dead and how AI builds custom playbooks from your best reps[08:06] – Dynamic playbooks: from a year-old static document to real-time...","thumbnail_url":"https://img.transistorcdn.com/mDOdm4LYQlL6wDBHXYQfcGudUXRPAbTh4SUpQ1dzhOA/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9jZmYz/MzEzNTkwMDcwOTUx/ZWYxMzI3YWRkNGUx/ZmU3NS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}