{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Brand Growth Heroes","title":"Ancient+Brave Founder Kate Prince on Brand Experience","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/5aa3f3a9\"></iframe>","width":"100%","height":180,"duration":3370,"description":"Davina McCall is my daily running/dog-walking buddy (okay, okay... only in my earbuds), SO when I heard that she was promoting Ancient+Brave on her podcast, I just KNEW I had to see if I could get founder Kate Prince onto Brand Growth Heroes to find out just HOW she is scaling this incredible wellness business.\nBecause a brand that gets (and can afford) someone like Davina on their *team* has got to be doing something right, right?\nFounder Kate began her career as a City lawyer, to discovering her creative side working as a lawyer at Endemol (right at the beginning of Big Brother...), through a first founding venture into Tea,  to building one of the UK’s most exciting wellness brands. \nIn this honest conversation, Kate shares the harsh realities of scaling fast, why obsession with brand and storytelling matters, and how learning to let go as a leader can become a founder’s greatest strength.\nIn this episode, you’ll learn:\nWhy there’s no silver bullet in scaling AND how Kate got from £1m to £10m by stacking growth in layers.\nWhy Kate believes brand is everything AND how design, packaging, and storytelling turned Ancient + Brave from products into a movement.\nThe surprising choice to hire nutritionists early and why it paid off for credibility and product leadership.\nHow Ancient+Brave raised money but kept it in the bank, a rare approach that gave them confidence and control.\nWhy ritual and experience matter as much as product features, and how to make consumers feel something.\nThe lessons Kate learned about team, culture, and leadership along the way.\nI loved recording this conversation. I’ve already listened back three times, and I’m still learning from it. I know you will too. Enjoy.\nDid this episode make you think differently or give you an idea?\n \nIf so PLEASE SHARE THE LOVE BACK BY taking a few minutes to\n1. Hit 🔔 FOLLOW or 🔔 SUBSCRIBE\n2. SHARE WITH A FRIEND\n3. SHARE ON LINKEDIN\n4. LEAVE a review on iTunes\n5. Add a comment under the episode on Spotify ⬇️ \n...","thumbnail_url":"https://img.transistorcdn.com/0ozOtqRzcBWmBZEqvRDok1E7iKs6EmkwTVPod03PH6o/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS82YzI2/ODgyOTczYWUxZTg4/YmUxMzI3MzUxMGM5/NmExOC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}