{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"UKTN | The Podcast","title":"The surprising challenge of delivering flowers – Aron Gelbard, CEO, Bloom and Wild","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/5aa67683\"></iframe>","width":"100%","height":180,"duration":1827,"description":"Aron Gelbard, co-founder and CEO of Bloom and Wild, discusses why flower delivery has been a surprisingly difficult practice to perfect, how the Covid-19 pandemic massively boosted his firm’s popularity and how he went from management consultancy to founding a startup.  Bloom and Wild is an online flower delivery platform that posts assemblable bouquets through peoples’ doors. Gelbard described how his family has had a history of entrepreneurship that inspired him to found his own company – but not before a prominent consulting career in the City – and how he has had to learn to avoid perfectionism in the scrappy world of startup founding. ","thumbnail_url":"https://img.transistorcdn.com/aVsXogrCh2DJ4KkFDRaL2YARce6nKDgq3kHd5Tc4YjE/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85YTE1/MDljZjcxZTNkZjdi/ODc4NGFkMmQ3Y2Iy/YjFkOC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}