{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Muthership Creator Strategy","title":"#134 - SEO on Social Media","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/5aab0a29\"></iframe>","width":"100%","height":180,"duration":1377,"description":"Today’s episode covers how to use SEO strategies to get your social media videos discovered. Make sure you use this powerful tool for increasing visibility on platforms like TikTok, Instagram, YouTube, and Facebook. 💡 Key Takeaways:1. SEO Works on Social Media• Helen shares a real-life story: a baton tutorial she posted a year ago was discovered by someone searching for baton lessons on TikTok — proving videos can be surfaced by search if optimized properly. 2. How to Find the Right Keywords• Ask: “What is this video about, and what would someone type in to find it?”• Use search bar auto-suggestions (on TikTok, Instagram, YouTube, Google) to see common related queries.• On TikTok, scroll past the first few videos in a search to find related keywords under “other topics searched.” 3. How to Use Keywords Effectively• Say them aloud in your video — algorithms do pick up on spoken words.• Include them in on-screen text (don’t hide them offscreen).• Use them in your caption — avoid clever wording that misleads the algorithm.o Example: Saying “Watch this magic trick” for an outfit change video may categorize it as “magic” content.• Put keywords in your profile display name and bio.o Ex: Instead of “@latchkeylife,” say “Finance Tips for Gen X.” 4. Profile Optimization = SEO• Your display name and username are searchable.• Incorporate what you teach or share into your name (e.g., “Helen | TikTok Tips”).• Think of your pinned videos as your homepage — pin the content you want to be known for. 5. Other SEO Boosters• Geotags: Help surface your video in local searches (great for local businesses).• Engagement: Comments, likes, and shares tell the platform your content is active and valuable.• Hashtags:o TikTok: Use a few relevant ones as a safety net.o Instagram: Not necessary anymore. Meta says they no longer impact reach significantly. 6. The Wild Part: AI Recognizes Your Footage• Platforms like TikTok and Instagram can visually interpret your video content.• Helen saw a...","thumbnail_url":"https://img.transistorcdn.com/IGEiNPcP4VjJINooS42OJ5Bk86KeNJkwGPiAN5TKPTs/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kOWJk/NTZlOTdjZWY3ZDkx/ZGE0NzFiMGUwMDdm/ZmU5NC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}