{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Mate Chronicles","title":"Episode I: When Life Gives You Lemons, Blend Them With Yerba Mate | Tiffany Scalia","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/5abba8b9\"></iframe>","width":"100%","height":180,"duration":1730,"description":"She sold lemonade at 9, discovered yerba mate at 20, and built a mate business with her college sweetheart. 🧉\nWelcome back to The Mate Chronicles. I'm Natasha Nua, and today I'm sitting down with Tiffany Scalia, co-founder of our sponsor Erva, to drink her cold-brewed ginger lime mate and talk about the wild road from music festival lemonade stands to building a values-driven yerba mate brand from the ground up.\nThis is a conversation about mate, yes, but also about building something real and sustainable: a business, a marriage, a movement. If you're an entrepreneur feeling overwhelmed, a mate lover curious about the culture or someone who just needs a reminder that people power still wins, this episode is for you.\n🌿 Sponsored by Erva\nFollow Erva on Instagram & TikTok: @drinkerva\nFollow The Mate Chronicles on Instagram & TikTok: @thematechronicles","thumbnail_url":"https://img.transistorcdn.com/ZfmsA0yc2hOzd-eXySobZ3E8LchLtq29gyNUDKVmY_E/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8xYzE3/MzMyNTdhZDg0MjA3/N2RlYTc4YmJiYjc1/NTQ3ZS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}