{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Back on T-R-A-C-K","title":"John Connolly: Authenticity is #1 when building long lasting communities","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/5abdc039\"></iframe>","width":"100%","height":180,"duration":2936,"description":"Kerry Guard, host of  @ttwtml , chats with John Connolly about  the importance of building equity in marketing, the skills developed through various experiences, and the significance of community and authenticity in business. He emphasizes that marketing should focus on creating genuine connections and trust with customers, rather than just transactional relationships. The discussion also highlights the need for patience in building these relationships and the value of investing in marketing strategies that foster long-term growth.\nConnect with John on LinkedIn: https://www.linkedin.com/in/johnconnolly058/\nJohn digs deep into his personal story on Phoenix Forged Podcast: https://open.spotify.com/episode/0evYeAvLBLGY3BiSSinplz\nLearn about how MKG helps gets brands seen: https://mkgmarketinginc.com/about/\nLive Event and Video Production: Your Podcast Sidekick! https://yourpodcastsidekick.com/p/overview\nChapters\n00:00 The Reality of Renting vs. Owning Equity\n11:55 Building Skills Through Experience\n17:10 The Importance of Community in Marketing\n24:55 Creating Authentic Connections in Business\n32:44 The Value of Trust in Marketing\n39:36 The Art of Building Relationships\n46:01 Investing in Marketing: Mortgage vs. Rent\n#cybersecurity #digitalmarketing #b2b","thumbnail_url":"https://img.transistorcdn.com/xHp-x0lt8z34PFQFRhU-xfJr1_gU9C3zfQQ_z9C9yIM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kNWVi/MGY2ZTYxZTcwZGQ3/NTA2YTRhNTMwODQ5/NzA3Yi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}