{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Growth-Minded Marketing","title":"Ep. 6 - Marketing Isn’t Working? You Might Be Tracking the Wrong Things","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/5ad19fd2\"></iframe>","width":"100%","height":180,"duration":2562,"description":"When was the last time you asked, “Is our marketing actually working?” In the final episode of our GUIDE ™ Marketing Framework series, we unpack the power of evaluation. You’ll learn how to measure the right metrics, track ROI, optimize with intention, and build a repeatable review rhythm that helps you scale with confidence. Whether you’re a CEO or a marketing lead, this episode will give you the tools to stop guessing and start leading.\n👋 New to the podcast? Click here to start with Episode 1 and learn how the GUIDE Marketing Framework begins. Each episode builds on the last—so it’s worth going back to the beginning if you want the full picture.\nEpisode Highlights:\nWhy most marketing strategies fail without feedback loops\nThe difference between vanity metrics and meaningful KPIs\nHow to use CRMs like HubSpot to track and align sales + marketing\nWhy more traffic isn’t always better traffic\nHow to run simple A/B tests without overcomplicating\nThe power of a 90-day marketing review rhythm\nThe danger of running your business on outdated assumptions\nHow AI tools like ChatGPT can help you interpret your data\nBONUS: Why Santa Claus traffic is bad for SEO 🎅\nMentioned in this episode:\nTake the Free Wayfind Marketing Assessment & Download the Free Playbook \nCheck out Traction by Gino Wickman (book on EOS)\nBlog: A Step-by-Step Guide to Segment A/B Testing for Your Small Business\nWayfind Marketing Learning Center: https://wayfindmarketing.com/learning-center\nNext Episode:\nWe’re answering your biggest questions about the GUIDE Framework. It’s a rapid-fire Q&A, so don’t miss it!\n🧭 The GUIDE™  Framework Podcast Series \nG – Generate Your Strategy and Story\nU – Upgrade Your Online Presence\nI – Inform with Content\nD – Develop Your Sales Plan\nE – Evaluate and Adjust (this podcast!!) \nConnect with us:\nSteve Phipps on LinkedIn: linkedin.com/in/stevetphipps\nAnnie Laurie Walters on LinkedIn: linkedin.com/in/annielauriewalters\nTimestamps: \n00:00 Introduction: Is Your Marketing Working?...","thumbnail_url":"https://img.transistorcdn.com/sLfv0lQSM_WW0jLUyTGCfeOwo2ylbaDkjz2xTwu9sl0/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83NDkw/NzJjYmQ4YjNjNGI4/MWM0ZmU4NDhhODYw/ODMxNS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}