{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"RevThinking™","title":"Check Your Briefs with Tim Hughes","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/5ad1b6a4\"></iframe>","width":"100%","height":180,"duration":3386,"description":"\"What is it that makes you as the brief writer, what bit of yourself do you put into? Because otherwise it's just a flat piece of paper that could have been written by a robot.\" – Tim Hughes the Brief Doctor\r\n\r\nIn this episode in our the Revthinking podcast, Tim Hughes, the Brief Doctor discusses the rising importance of this little-understood thing known in our industry as “the creative brief.” As well as tackle questions like “When a creative brief is rescued from mediocrity, what is now possible?”","thumbnail_url":"https://img.transistorcdn.com/Mq1wvoOtPw51rt0Xn40j557ItKu28CvChOkPkJEe3H0/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zNTAx/ZjFlMDM1NmEyYmVm/ZjRiMWQ3Mzc2YmU4/MWYzOS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}