{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Raw Files","title":"Is it luck?","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/5aef7e91\"></iframe>","width":"100%","height":180,"duration":940,"description":"Episode Summary:\nIn this episode of The Raw Files, Vanessa answers a thought-provoking question about luck in business and discusses how preparation, mindset, and strategic thinking can help drive success. She shares insights on how photographers can better approach sales, challenges the concept of price-first thinking, and teaches how to sell the benefits rather than the features of what you offer.\n\nHighlights:\n00:05 The Role of Luck in Business\n02:41 Rejection and Mindset\n9:56 The Importance of Benefits Over Features\n10:06 Sales and Mindset\n10:30 Selling the Vacation, Not the Plane Ride\n14:47 Upcoming Events and Mentorship Opportunities\n\nResources Mentioned:\nTo Sell Is Human (Book) – by Daniel H. Pink\nVanessa's Photography Mastermind (currently sold out, with a waiting list)\n\nUpcoming Events:\nImaging USA – February 3-4, 2025, Dallas, TX\nWPPI – March 2025, Las Vegas, NV\n\nListen to The Raw Files Podcast:\nTune in for more real talk on photography business, gear, trends, and mindset shifts that help you succeed in the visual world.\n\nConnect with Vanessa:\nInstagram: @VanessaJoy\nWebsite: VanessaJoy.com","thumbnail_url":"https://img.transistorcdn.com/baLKRqwUO3d0hQ-3PM_3OVM3mJBW0gwXUbKjS3Q7dhI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8wYTE4/M2Y1NzVlMGRmYjA2/OGQwYmQzODZiMDY4/ODJiYy5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}