{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Masters in Marketing Agency","title":"Navigating the Creator Economy: Tech, Tactics, and Triumphs","html":"","width":"100%","height":180,"duration":2439,"description":"Dive into the bustling intersection of influencers and innovation with James Michalak, CEO of NeoReach. Discover how a blend of top creators, cutting-edge tech, and insightful market data can lead to transparent, scalable marketing success, no matter the budget. Join us for a spirited talk that unravels the essence of being a creator in today's complex digital landscape.Here are a few of the topics we’ll discuss on this episode of Masters in Marketing Agency Podcast.Over 80% of creators operate independently.Substantial growth through creators, not brands.AI manager negotiates deals for creators.Strategic M&A for operations improvement.The concept of \"fan subs\" to monetize content.Resources:NeoReachDevNoodleConnect with James Michalak:LinkedInConnect with our hosts:Josh Hoffman - LinkedInAlex Garashchenko - LinkedInQuotables:11:20 - There's things that look good, like, you know, you have the concept of a 10-foot car, you know, 10 feet away. It looks fine. We had a 10-foot business for a little while, right? So it's taking a look at those things and saying, Ah, I could probably make that better. Or, oh, we should focus some time and attention here to improve that process, improve that, you know, customer service, whatever. So yeah, I do a lot of that. It gets me in trouble both at home and in the business. But you're not, you're not moving forward unless you're making things better or trying to break stuff.28:07 -  I think that the creator economy is still ripe for a complete rollup. I think what we're seeing from a perspective at the macro level right now is driven by agency holdcos that are like, oh shit, we need this capability. We're just gonna bring it in-house so we can, you know, charge out the wazoo for it and add in hourly rates and stuff. But for us, we've looked at it differently still through the lens of like roll-up strategy in the sense that there is a huge competitive landscape out there. Any individual or like single aspect of the creator economy...","thumbnail_url":"https://img.transistorcdn.com/9HFX6i0TzOia311sMPjbjib_E3w7aImGetF-LN1PCVs/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzI3OTY2LzE2NDM2/NDk3ODEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}