{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast","title":"How to Get Journalists to Actually Open Your Email & Read Your Stuff","html":"","width":"100%","height":180,"duration":2996,"description":"So, you’ve spent time researching and writing your content, and now here comes the hard part - the pitch.\nHow do you get journalists and publishers to open your email, let alone read what you’ve written?\nMy guest today is Amanda Milligan, and as an experienced growth and content marketing specialist, she knows her way around words.\nIn this episode, Amanda shares insights on how to get your pitch noticed. She says that it comes down to just two things that, if done well, should get you noticed.\nTopics covered:\nWhat exactly is digital PR and why do it?\nWhy no amount of promotion is going to salvage a bad piece of content\nHow to be something remarkable, that people will care about\nCreating an element of surprise\nHow emotions play an important role in this field\nHow Amanda comes up with her ideas\nWhy you should be involved with a project from the beginning\nAnswering questions to tell a new story\nHow to spot worthy trends\nWhat you can do to ensure you have the highest chance of getting a reply from a journalist\nResources mentioned:\nFractl\nTravelmath\nPorch\nBuzzSumo\nAnswer the Public\nHARO\nExploding Topics\nBuzzstream\nKeyword Surfer\nWomen in Tech SEO group","thumbnail_url":"https://img.transistorcdn.com/tErK_MMK-L6psKsv8Q2vwohzj73RLm3YvZmMK-IJ5Xk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM3NTE0LzE3MDg2/ODAyNDEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}