{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast","title":"Storytelling Marketing Strategy: Tell Your Business Story in 6 Steps","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/5b3f23f8\"></iframe>","width":"100%","height":180,"duration":3700,"description":"How can we use story in our marketing strategy and drive more business?\nStorytelling is a skill just like anything else. All it takes to write a mesmerizing story is knowing the key elements of great storytelling and practice.In this episode, we're joined by master storyteller Michael Hauge. He's an author and story expert who has coached on countless Hollywood movie scripts since 1985.\nTune in to learn how you can apply Michael's 6-step storytelling formula to your own business.\nTopics covered:\nThe reason why storytelling is valuable for marketers\nWhy the storytelling process starts with your end result\nMichael’s favorite marketing story (and what made it powerful)\nHow to find a protagonist your audience empathizes with\nWhy the hero in every story must endure a crisis\nThe goal of story obstacles and how to create meaningful conflict\nWhat your ideal aftermath is with persuasive storytelling\nHow to use dialogue to transport your audience with story\n\nResources mentioned:\nStorytelling Made Easy by Michael Hauge\nMichael Hauge's 6-Step Success Stories\nTiny Little Businesses\nThe King’s Speech\nDotCom Secrets by Russell Brunson\nExpert Secrets by Russell Brunson\nSapiens by Yuval Noah Harari\nHow to Influence Buying Decisions Without Being Shady","thumbnail_url":"https://img.transistorcdn.com/tErK_MMK-L6psKsv8Q2vwohzj73RLm3YvZmMK-IJ5Xk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM3NTE0LzE3MDg2/ODAyNDEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}