{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Franchise Spotlight with Katherine LeBlanc","title":"Where Your Lead Funnel Is Breaking (And How to Fix It)","html":"","width":"100%","height":180,"duration":2918,"description":"Lead conversion is the conversation franchise marketing leaders said they were prioritizing heading into this year, and for good reason. In this episode, Katherine LeBlanc sits down with Dave Hansen, CEO of ClientTether, and Lizzie Webb, VP of Operations and Marketing at Image Studios, to break down what's actually happening inside franchise funnels and what the brands getting it right are doing differently. One thing a listener will walk away with: the distinction between a lead quality problem and a sales process problem, and why it matters more than most marketers realize.\nIn this episode:\nWhy low conversion is almost always a process problem, not a lead problem\nThe two-metric system Lizzie uses to make the funnel visible across 150 locations\nSpeed to lead: mystery shopping your own system and publishing the results\nWhen AI earns its place in the funnel and when it doesn't\nHow to shift ad spend between channels and bring franchisees along\nThe sixth call data point and what it means for follow-up strategy\nGuest: Dave Hansen, CEO, ClientTether\n Dave has spent over two decades building sales automation systems and nearly eight years inside the franchise industry. He brings a data-grounded perspective on where franchise brands consistently leave conversion on the table and what it takes to build a follow-up process that actually works. If you've ever wondered what your average lead response time actually is, Dave's answer to that question is worth your commute alone.\nGuest: Lizzie Webb, VP of Operations and Marketing, Image Studios\n Lizzie runs both marketing and operations at Image Studios, a 150-unit luxury salon suite concept across 31 states. Her approach to franchisee adoption, AI integration, and transparent benchmarking is one of the more practical examples we've had on this show.\nHost: Katherine LeBlanc, Fractional CMO | Apollo CMO\nWant to go deeper?\n 🌐 apollocmo.com\n ▶️ KatherineLeBlanc_Franchise on YouTube\n 🔗 linkedin.com/in/katherineleblanc\n 📩...","thumbnail_url":"https://img.transistorcdn.com/rqCxo6LG_Iks0WXo6_ITwnSbJhT7oeTq-vZkhx8D2eQ/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lYjQ3/ZGJkNDZkNTJlMWYx/ODkzMjdjZGE4OGI4/YmI1ZC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}