{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Tangent: Conversations with Real Estate & Tech Innovators","title":"Protecting Homes After the LA Fires: The Case for Fire Prevention Tech, with CitroTech's CEO Wes Bolsen","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/5b9b4c01\"></iframe>","width":"100%","height":180,"duration":2096,"description":"Wes Bolsen is the CEO and board member of CitroTech (NYSE AM: CITR), the company behind the only EPA Safer Choice recognized fire inhibitor in the United States. Before CitroTech, Wes co-founded LaderaTech, a wildfire prevention company built on patents from Stanford University and MIT, which he subsequently sold to Perimeter Solutions (NYSE: PRM) and joined their leadership team overseeing global wildfire prevention ahead of the company's $2 billion public listing. He also served as board member and CEO of Imidex, a medical device company focused on early-stage lung cancer detection. Earlier in his career, Wes held executive roles at Cool Planet Energy Systems, Codexis (NASDAQ: CDXS), Coskata, and ICM, and consulted at McKinsey from 2000 to 2006 across the Chicago and Palo Alto offices. Wes is based in Oceanside, California.\n(02:08) From LaderaTech to CitroTech: why Wes came back\n(03:21) The Palisades fire & what it changes for developers\n(05:09) Why community-wide protection beats home by home\n(06:55) Suppression vs. prevention: the 1-to-7 cost argument\n(08:38) What home builders are hearing from insurance\n(11:02) Fire resilience as a marketing differentiator\n(14:39) Cost of fire-resistant construction vs. traditional methods\n(16:31) The three layers of CitroTech's approach\n(22:27) The Hexion JV\n(26:01) Getting into Lennar, DR Horton, KB Homes, and national spec\n(27:22) Fire risk across California, Colorado, Montana & Idaho\n(29:03) Mass timber, CLT, and the fire retardancy case\n(31:43) What a REIT looks like after deploying CitroTech\n(33:34) Collaboration superpower: Jesus and Elon Musk\n🏙️ Learn more:\n-Visit CitroTech\n-Wes Bolsen on LinkedIn","thumbnail_url":"https://img.transistorcdn.com/-YHZE6bRMNW2StbHWA37yKC8rPSaG-5lcoCypLXXysM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS82MThl/NTMzYjY4ZGViZmJj/ODQ1ODkxODg1ODM2/M2M2Yy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}