{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"HUNGRY.","title":"Minor Figures: How Minor Figures Act Like a \"Funk Band\" and Scaled to +£30 Million, Launching in the U.S.A, Australia and UK","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/5bba1330\"></iframe>","width":"100%","height":180,"duration":5275,"description":"STOP thinking like a Challenger Brand, please.Zipping n’ zinging through the Challenger zeitgeist is a David vs. Goliath mentality. Post BrewDog, challenger brands act like Punk Bands.Minor Figures took a screw-that view and forged a new path. They act like a FUNK BAND. Stuart Forsyth, taught me: \"We play our groove and let our people come dancing”Mind-bendingly banging products. Weird. Lurid. Wonderful. Avant-garde, chilled-contrarians fusing music, coffee and art. Cult-like evangelists, ven...","thumbnail_url":"https://img.transistorcdn.com/gxmV4UzMdxQXxd72h-fgEanMz6IG37j1u683zTmU0ac/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85ZGI4/Y2FkNjcwNmEwMDNm/YWUwOTcyZTM0YzYw/YWU3My5qcGVn.webp","thumbnail_width":300,"thumbnail_height":300}