{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Is Anything Real?","title":"Scrappy ABM, Real Results: Building Pipeline Without Paid Ads | Ep. 23 w/Mason Cosby (Scrappy ABM)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/5bbdae22\"></iframe>","width":"100%","height":180,"duration":1534,"description":"What happens when you stop chasing vanity metrics and start running ABM the way it’s meant to be — personal, measurable, and scrappy?In this episode, Mason Cosby, CEO & Founder of Scrappy ABM, joins Adam W. Barney to unpack how small, focused teams are generating enterprise-level outcomes with smarter, more human strategies.🔥 Topics we dig into:Why ABM has been misunderstood (and how to fix it)How to build real alignment between sales and marketingWhat “Scrappy” actually means in a post-AI worldTurning connection into pipeline — without buying attention🎙 Hosted by Adam W. Barney — author, strategist, and founder of Scale Smarter. No fluff. No funnels. Just what’s real.🔗 Mason Cosby – Founder & CEO, Scrappy ABM🌐 Website: https://scrappyabm.com📧 Email: mason@scrappyabm.com⚡ Ready to install your Energy-Driven Leadership OS?Book your 20-minute exploration → https://calendly.com/adamwbarney/explorationplugin-20min","thumbnail_url":"https://img.transistorcdn.com/Qn6TLpgWpRcPjyPIUKbjo4kO0hmw0xfZwNq28E-eqNw/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9jYTRk/YjIxZjYwNmEyOGI5/Nzc1ODRjNWM5NjQ3/MjE2NC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}