{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Revenue Formula","title":"Want predictable revenue? This'll help","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/5bbe934a\"></iframe>","width":"100%","height":180,"duration":1878,"description":"The most predictability businesses have for revenue is the forecast. But what are some other simple steps you can take to build more predictability on revenue?Toni and Mikkel discuss non-magic steps you can take towards predictable revenue.The industrialization of sales (05:09)How to go about it (06:32)Giving targets to your team (08:31)Steer clear of magic (10:31)The 10% rule (11:02)Give quarterly targets (13:44)Where will you add a buffer? (14:47)How do you get to quarterly targets? (19:41)Too much cushion? (21:33)Focus on the 10 percenters (25:30)The board and the plan (26:50)Interested in GTM live? You can sign up here","thumbnail_url":"https://img.transistorcdn.com/DMuhghEJZ17WlhyvrXuoNBnVHDhg7E0UEG1sgnQmrd8/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kODRm/NDY3YzYxZDcxYWRj/ODc5NmJmYmIxMzk5/OGJhNy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}