{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Build With AI","title":"# 165 I BLEW UP Instagram With AI Content (4M Views in 30 Days)","html":"","width":"100%","height":180,"duration":1964,"description":"I sat down with Nick Puru to break down the exact Claude Code setup he used to pull 4 million views and ~6,000 newsletter signups in the last 30-45 days for his AI consultancy. Nick walks through his short-form content factory inside Claude Code — the CLAUDE.md \"brain,\" his ICP file (an avatar he calls Patrick), his foundations doc full of algorithm lessons like \"negativity always wins,\" and the three skills he uses to write captions, generate scripts, and review them. We get into how he tests three hooks per video with Instagram trial reels, the humanizer skill from Bader on GitHub that strips out AI tells like em-dashes and \"it's not X, it's Y,\" and why he treats every Claude project like onboarding a new employee. By the end of this episode, you'll have a clear blueprint for building your own short-form content system in Claude Code — starting from a single CLAUDE.md file and expanding from there.\n\nTimestamps\n00:00 – Intro\n00:37 – 4 million views in 30 days\n01:53 – Reels to ManyChat to newsletter funnel\n03:31 – Tour of the Claude Code folder structure\n05:02 – How the write script command works\n06:29 – Why human-in-the-loop matters for content\n07:38 – Inside the CLAUDE.md brain file\n08:11 – Meet Patrick, Nick's ICP avatar\n10:04 – Foundations file and \"negativity always wins\"\n13:43 – Live generating a Claude Cowork script\n15:44 – Testing three hooks with Instagram trial reels\n18:48 – Most bare-bones version to start with\n22:36 – Why ICP and brand voice are foundational\n24:28 – The humanizer skill from Bader on GitHub\n27:01 – Treating AI like a new employee\n29:35 – Context beats prompting in 2026\n31:13 – Where to find Nick\n\nKey Points\n\nNick's short-form system drove ~4M views in 30 days and ~6,000 newsletter signups in 45 days for his AI consultancy — every video CTA pushes a lead magnet via a ManyChat flow that collects emails and hands off to an appointment setter.\n\nThe whole system lives inside Claude Code as three skills: one writes scripts, one reviews them...","thumbnail_url":"https://img.transistorcdn.com/fPP_LXbA6Rbv7hw4e1qgK-hy_oKL684f8rf7EF5X7TI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zYWVm/NTk5YjU3OTk3NzAy/YzBlZDkzNzA0ZDIz/MjVjNC5qcGVn.webp","thumbnail_width":300,"thumbnail_height":300}