{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Surfside PPC Podcast","title":"Surfside PPC Podcast Episode 19 - Google Ads Keyword Research Made Easy","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/5be2ff3c\"></iframe>","width":"100%","height":180,"duration":1196,"description":"*My Google Ads Course is Updated and $34.99/Year: https://surfsideppc.com/products/google-ads-course\n**Join Surfside PPC Premium For $5/Month: https://www.youtube.com/channel/UCEzSSbs3Wfe5p4dBzzjrjvw/join\n***Get 2 Free Google Ads Training Videos: https://surfsideppc.com/pages/training\n****Hire Me For Consulting: https://surfsideppc.com/products/google-ads-consulting\nAccess premium content on:\nPatreon: https://www.patreon.com/cw/surfsideinbound\nYouTube: https://www.youtube.com/@Surfsideppc\nSKOOL: https://www.skool.com/surfsideppc\nJoin the Surfside PPC Community: Get your specific questions answered \nProfessional Help: Ready to stop the guesswork? Visit surfsideppc.com for a professional account audit or full management.\n---\nMastering Precision Keyword Research for Google Ads\nNiche B2B services and luxury e-commerce share a common enemy: the \"broad reach\" trap. Unlike local service businesses where \"plumber near me\" provides a clear path to conversion, industrial parts cleaning or high-end furniture require a surgical approach to keyword research. Standard tools often return generic suggestions that attract bargain hunters rather than business partners or luxury buyers.\nStop wasting your ad budget on low-intent clicks. The difference between a \"white bookshelf\" and a \"walnut mid-century bookshelf\" is the difference between a $200 Walmart customer and a $2,000 West Elm lead. If you aren't capturing the specific intent behind the search, you are essentially subsidizing your competitors' market research.\nThis episode explores the strategic shift from generic targeting to intent-based grouping using Google Keyword Planner. We analyze real-world examples, from industrial surface treatment to high-end office furniture, to demonstrate how to find keywords that actually convert. By the end of this discussion, you will understand how to move your campaigns from a \"wide net\" approach to high-conversion precision.\nKey Takeaways:\nIdentifying \"transactional search intent\" is...","thumbnail_url":"https://img.transistorcdn.com/ch9wP1_FaBYT3PWt5oqHZzyILXU0mypaF_bUOeWIGg0/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9jMmM5/MjUwNWIwYjllZGU0/ZTM2OTJiNDcwNDdk/NTc5Ny5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}