{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Where Brands Get Their Edge","title":"Block Party: How South Block Built a Cult Brand (with Amir Mostafavi)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/5be3660f\"></iframe>","width":"100%","height":180,"duration":1984,"description":"Send us Fan Mail What does it really take to build a cult brand in a trend-driven industry? In this episode of Where Brands Get Their Edge, Borzou and Amanda sit down with Amir Mostafavi, founder of South Block, to unpack how a local smoothie shop grew into a 21-location brand by obsessing over product, culture, and community. From pioneering açaí bowls on the East Coast to building a leadership-first company culture, Amir shares the real lessons behind scaling without losing the vibe. They t...","thumbnail_url":"https://img.transistorcdn.com/q0YDzYhdl1Dr8BMlHpRqCxtl1XYWWQsueYkd9mlnxUM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS82NDU2/OWZiNTFiZTY0MDM3/NjYyYTlhNTFhNWRj/NzM4MC5qcGVn.webp","thumbnail_width":300,"thumbnail_height":300}