{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Make Marketing Suck Less for Expertise-Driven Solo Businesses","title":"The Curse of Sloppy Messaging: Four Signs You're Afflicted","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/5beba88e\"></iframe>","width":"100%","height":180,"duration":956,"description":"Here’s a strange but true fact: some businesses actually thrive during economic downturns. Weird, right?\n\nBut once I really sat with that, I realized it’s not because these businesses have some BS “recession-proof” product. Nope. They’re thriving because they’ve nailed one crucial thing:\n\nThey’ve positioned what they do as essential, not optional.\n\nAnd that’s exactly what I want to help you do too.\n\nWant to hear more about The Expert Up Club? Book Your Private Tour Here\n\nFull show notes and transcript are here.","thumbnail_url":"https://img.transistorcdn.com/1IFZInjM1InrJhdsqClieFyyvaPfLLd08V3p8M2aXzQ/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzUwMDE0LzE3MDg2/MjI4MDgtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}