{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Conversion Cast","title":"Local SEO Reports - What to Include, What to Exclude","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/5bfd8115\"></iframe>","width":"100%","height":180,"duration":1635,"description":"My guest is Joy Hawkins, founder of Sterling Sky, a local seo and paid search agency in Toronto, Canada. Joy is also the owner of the fabulous LocalU conferences and the Local Search Forum. \nIn this episode we talk about monthly client reporting for local SEO with a focus on what to include and what to exclude. It might surprise you what Joy feels is important to leave out of your reports. We also discuss tracking leads and conversion. \nJoy's post on monthly SEO reports and what to not include:   Why Rank Tracking Shouldn’t Be in Local SEO Monthly Reports\nSterling Sky BlogJoy on Twitter:  @JoyanneHawkinsSterling Sky YouTube Channel (over 100 local SEO short videos!)\nConversion Cast is brought to you by Leadferno.","thumbnail_url":"https://img.transistorcdn.com/8UP70CE593JldSxkioxgdv7WcO5CDk3gmEiISQoSQlY/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQzOTg4LzE2OTE3/MDIxMDYtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}