{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The BookFunnel Podcast","title":"Indie Focused Brick and Mortar, The BookFunnel Podcast Episode 13","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/5c01ae19\"></iframe>","width":"100%","height":180,"duration":6085,"description":"Join us for an insightful episode of The Book Funnel Podcast as we sit down with author and illustrator Donovan Scherer, owner of Studio Moonfall. Discover the unique journey of how Donovan transformed his passion for graphic design into a thriving independent bookstore in Kenosha, Wisconsin. From local events and merchandising tips to leveraging Ingram Spark for better margins, Donovan shares invaluable advice for indie authors looking to expand their reach. Plus, get a virtual tour of Studio Moonfall and learn how to get your books featured in this author-centric store. Whether you're an indie author or just passionate about books, this episode is packed with actionable insights and inspiration!00:00 Introduction00:45 Welcome to the Book Funnel Podcast01:14 Meet Donovan Scherer: Author and Illustrator02:06 Studio Moon Fall: From Graphic Design to Bookstore03:12 New Book Release: Chubba Mold04:27 Illustration vs. Writing: Creative Processes06:05 Author Updates: Current Projects and Challenges15:53 Tips from the Trenches: Self-Publishing and Marketing Advice31:18 Speeding Up the Writing Process31:31 Exploring Voice Recorders for Writing32:40 Studio Moonfall: An Author's Haven34:38 Supporting Independent Authors36:32 Tour of Studio Moonfall40:15 Merchandising Opportunities for Authors48:53 Navigating Bookstore Sales and Returns01:01:42 Organizing Local Author Events01:06:16 Challenges of Hosting Events in a Small Bookstore01:07:02 Building a Local Fan Base for Authors01:08:22 Importance of Merchandise and Frequent Events01:08:59 Hosting Author Signings and Events01:11:53 Consulting and Hiring Illustrators01:16:55 Genres Suitable for Coloring Books01:20:12 Author Submissions to Studio Moonfall01:26:38 Origin Story of Studio Moonfall01:30:48 Creating and Marketing Diverse Products01:35:40 Incorporating Games into Book Marketing01:40:29 Final Thoughts and Farewell[More About Donovan Scherer & Studio Moonfall]Studio Moonfall Website: https://studiomoonfall.com/Author...","thumbnail_url":"https://img.transistorcdn.com/EqmlD7F0gMQjMspBKXmHG0jl55JLnXxB_PFmB7pEcvo/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85YmU3/MzhmZGYxYjM0NDA1/ODg2ZDUwNGRkMzUy/OTMyMy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}