{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Next Biz Thing: Unveiling Tomorrow's Business","title":"Next Biz Thing #368 wetokole.com","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/5c393fe9\"></iframe>","width":"100%","height":180,"duration":745,"description":"Wet Okole https://www.wetokole.com/In this episode of The Next Biz Thing, Markus J. Diplama spotlights Wet Okole, the Hawaii-born company that has been crafting premium neoprene seat covers for over three decades. From their roots in surf and water sports culture to their reputation as the go-to choice for off-road adventurers, boat owners, and pet lovers, Wet Okole has built a brand defined by durability, custom fit, and genuine craftsmanship. Tune in to discover how this family-founded business turned a simple waterproofing problem into a global success story, and find out why customers keep coming back for more.","thumbnail_url":"https://img.transistorcdn.com/Pb0F3jmlyIfOyRlax9T63lldyNPycKwPJeWzBdTAC44/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQ5NzEzLzE3MDc4/NDQ0NzAtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}