{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Escape Velocity.","title":"A-Players don’t join chaos | Katy Aucoin, CEO & Co-founder, Curated For You","html":"","width":"100%","height":180,"duration":1971,"description":"Long before Curated for You was helping brands like Gap, Target, and Anthropologie drive millions in ecommerce revenue, CEO Katy Aucoin was obsessed with a deceptively simple question: why do people actually buy?\nWhile working with some of the world’s largest retailers in consumer privacy and data consulting, Katy noticed something most ecommerce companies were missing. Brands had endless data on clicks, traffic, and behavior—but very little understanding of why customers actually connect, desire, and buy.\nThat insight became the foundation for Curated for You, an AI-powered contextual personalization platform helping retailers transform ecommerce from transactional browsing into emotionally intelligent shopping experiences.\nToday, the company is driving stronger engagement, higher conversion, and rapid enterprise growth on its path to $3.2M ARR.\nIn conversation with Josh Linkner, Katy shares why empathy is a competitive advantage, how great brands create obsession instead of chasing attention, and why founders must be ruthless about protecting focus from the wrong customers. She also explains how Curated for You built a magnetic culture that attracts A-players, enterprise customers, and momentum at scale.\nIn this episode, we discuss:\n1.Empathy isn’t soft. It’s infrastructure: Why Katy believes emotional intelligence creates stronger teams, sharper decisions, and faster growth.\n2.Be ruthless about the right customer: How Curated for You scaled to $3.2M ARR without letting the wrong customers hijack the roadmap.\n3.The future of retail isn’t search. It’s seduction: How Curated for You helps brands turn cultural moments and emotional connection into conversion.\n4.A-players don’t join chaos. They join momentum: Why Katy believes elite talent is attracted to clarity, energy, ambition, and culture.The strongest brands don’t chase attention. They create obsession.\n5.How Curated for You is helping retailers like Gap, Target, and Anthropologie drive higher conversion...","thumbnail_url":"https://img.transistorcdn.com/ry9PvFynUiNDR1nS0UB2IjtMCQ_CcHtaFAriKpv8jWA/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8yYjlh/OGExZWIzZGM1NGE2/YWZlOGQ1ZTBlNzk3/YTNhOC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}