{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Who's Your Captain?","title":"SE01 E04 Solving Supply Chain Chaos with AI and Real-Time Data | with Souroush Honary","html":"","width":"100%","height":180,"duration":2631,"description":"30% of the world's food is wasted – and much of it is down to supply chain failures that technology can prevent. Souroush Honary, CEO and founder of SystemLoco, joins Mark Francis to talk about how near real-time data is transforming the way goods are tracked, monitored, and protected from farm to shelf. With over 3 million devices deployed and 50+ staff across the US, UK, and Taiwan, SystemLoco is making supply chain visibility accessible to businesses of all sizes – not just those at the high end of the market.Souroush shares what it took to build a purpose-driven tech company over nearly 10 years, why engineers are natural problem solvers and how to lead them without micromanaging, and how thinking like a PhD researcher helps him approach every business challenge differently. He also opens up about the realities of scaling – restructuring teams, managing partners, riding exponential market curves, and staying data-driven in a company that sells data-driven solutions.If you're a founder, tech CEO, or supply chain professional wondering how to lead with curiosity, scale with purpose, and build a team that stays with you for the long haul, this episode is for you.Key Takeaways:Real-time supply chain data can prevent problems before they happen, reducing disruption costs that are often 5-10x the value of the goods themselves.Embedding tracking technology into reusable packaging is dramatically reducing the cost of shipment monitoring and opening up markets that were previously unaffordable to serve.Great leadership is about asking the right questions, not having all the answers – a shift in mindset that transformed Souroush's approach to running his team.Building a strong partner ecosystem lets you scale without losing focus on what your company does best.Empowering your team means accepting they may do things differently – and backing them anyway.Incentivising staff with share options and making them part of the mission reduces knowledge loss and drives long-term...","thumbnail_url":"https://img.transistorcdn.com/DEr-IAtWHV9YMrxJ2_IRicIqDxPo0brC8P7eLDiyYOc/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zOGMz/ZTgyNTk4YjRkZTU3/M2E1MzdjOWYyNDg3/NWRlMi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}