{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"2X eCommerce Podcast","title":"'Save Now, Buy Later' → Michael Hershfield","html":"","width":"100%","height":180,"duration":2271,"description":"On today’s episode, Kunle is joined by Michael Hershfield, Founder & CEO of Accrue Savings, a one-of-a-kind merchant-embedded shopping experience that gives customers cash rewards when they save up for their purchases. As a consumer the whole idea of Buy Now Pay Later, is a tempting offer especially when it comes to high ticket price purchases. It’s basically debt-disguised in fancy and enticing words. As a merchant, the whole model may not be financially stable especially when it comes to fraud and scams. It’s a common issue in the BNPL sphere.  Accrue Savings is providing an opposite model, the Save Now Pay Later model. With their strong devotion to their merchants’ best interests, they developed the model not only to support the merchant but also to empower their consumers to save and pay on their own terms. It’s a mind-blowing trend that merchants are now applying to their business and yielding great results.   In this episode, Kunle and Michael talk about his hundred-day journey to build Accrue. You will get to hear about how Accrue is aligning their business to the merchant’s best interest. This is a great episode for business owners and marketers looking for a unique way to get more customers by using the Save Now Pay Later model. a brand is looking at the possibility of using influencer marketing to grow their brand.  --- SPONSORS:  This episode is brought to you by: Tidio This episode is sponsored by Tidio, the highest-rated live chat app on Shopify. Tidio is a versatile platform that offers personalized shopping experiences, boosts customer satisfaction, and manages all communication channels on one dashboard. It can automate up to 47% of recurring questions with its deep Shopify integration. With the budget-friendly Tidio Plus Plan, you get a dedicated customer success manager, personalized training sessions, and more. Tidio powers over 300,000 brand websites, including Shell, Wellbots, and Valyou Furniture. Head to Tidio.com/2X to take control of your...","thumbnail_url":"https://img.transistorcdn.com/6rfU37IUp0-QWXYKPd34Jy_W0ArNIQ3hAOszLOacSoM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzIwMTI5LzE2ODY5/NDE4MzgtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}