{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"First Principles","title":"Part 1: Aneesh Reddy of Capillary Tech on his wins, mistakes and a breakout SaaS model","html":"","width":"100%","height":180,"duration":4613,"description":"Welcome to Episode 36 of First Principles!\nIf you're here to find our latest edition of the First Principles Newsletter, here you go!\n\nOur guest for this episode is Aneesh Reddy, the co-founder and CEO of Capillary Technologies, a Bangalore-headquartered software-as-a-service – or SaaS – company that is one of the global leaders in customer loyalty and engagement.\n\nCapillary powers the customer loyalty operations of hundreds of companies around the world. From companies like Domino’s, Puma, Shell, Marks & Spencers, and the Tata Group, to 15 of the world’s top Fortune 100 companies. \n\nEach time you transact at one of their stores or respond to a marketing message or upgrade your room, it’s probably Capillary’s tech at play behind the scenes. \n\nIn its 16th year now, Capillary powers close to 7 billion annual transactions for its customer’s customers.\n\nBut – and there’s always a but in great stories – Capillary and Aneesh didn’t have an easy ride.\n\nThey went through multiple economic downturns. They raised large venture rounds and expanded globally, only to shut down many of those operations after losing millions of dollars. Of the three co-founders, two left. \n\nOne having burnt out and the other because Aneesh was too stressful to work with.\n\nAneesh himself wanted to quit. But his board wouldn’t have it.\n\nIn this episode, Aneesh explains how CapillaryTech bounced back from this point, by slicing  their journey into three  “dream installments.”\n\nHe also talks about:\nHow CapillaryTech “bounced” into SaaS in a global recession \nThe breakout SaaS model that gets them $1 million deals \nBuilding a people-first organization \nLearning and changing as a leader\nThis is episode 36 of First Principles—The Ken's weekly leadership podcast.\n\nP.S. Please recommend your favourite books for the First Principles community here!","thumbnail_url":"https://img.transistorcdn.com/ZPjguY9ABfvbemOPTrjXRW3XKosLSKk1tzX-F51gCWw/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS82N2E1/MjUwZmE5M2ZlZTZh/NzFjZjcwNjVlMGQ3/ZjkxOS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}