{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Alcohol Reset by Cloud9","title":"How Companies Are Adapting to Changing Preferences","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/5c64a1c2\"></iframe>","width":"100%","height":180,"duration":462,"description":"Not drinking used to feel like an awkward conversation. Now? It’s a billion-dollar industry.From zero-proof bars to functional drinks packed with wellness benefits, the sober-curious movement is changing everything — and businesses are scrambling to keep up.In this episode, Mike Hardenbrook breaks down the rise of the “sober economy,” including:Why Gen Z and Millennials are driving the alcohol-free trendHow bars, brands, and startups are profiting from the shiftThe booming market for functional beverages and mood-supporting alternativesHow ingredients like NAC and Vitamin B1 (found in Daily Restore) are supporting people choosing to drink lessWhy choosing “not tonight” doesn’t mean missing out — it means leveling up🎧 Tune in now to learn how sobriety went from stigma to status symbol — and how your habits are changing the way the world drinks.","thumbnail_url":"https://img.transistorcdn.com/Vfz6YwD4ezDmASyIvk0xnVWvE9c_aCjYU99W8UFcuNs/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80ODg1/MDM4ZWEyNDhkODcw/NDJhZmRhNGYxNGU0/MzQ2NS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}