{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Masters in Marketing Agency","title":"Challenges and Solutions in Marketing Agencies: Developers' “Bench Time” and Platform Issues","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/5cb3b8ab\"></iframe>","width":"100%","height":180,"duration":1599,"description":"In this episode, Alex Fanshel, the CEO of New Standard Digital, discusses his unexpected career shift from finance to starting a marketing agency. They explore topics such as the future of marketing, the impact of AI, and the services offered by New Standard Digital. The episode also delves into the story behind the agency's growth, the challenges and advantages of digital marketing for big brands and smaller businesses, and the technical challenges faced by big brands utilizing complex tech stacks.Alex Fanshel is a highly accomplished professional with extensive experience in the digital marketing industry. As the CEO of New Standard Digital, a leading digital marketing agency, Alex helps Fortune 500 brands and startups drive predictable traffic, leads, and revenue through a range of digital specialties. Additionally, as an Enterprise Consultant and Subject-Matter Expert at General Assembly, Alex works with Fortune 500 enterprises to transform their marketing departments, focusing on digital transformation, e-commerce, and various marketing strategies. Here are a few of the topics we’ll discuss on this episode of Masters in Marketing Agency:New Standard Digital is a marketing agency that offers services such as content marketing, search engine optimization, Amazon management and marketing, and paid acquisition.Offering agency services, New Standard Digital expanded their offerings to include search strategy and organic search strategy for Fortune 500 beauty brands.Referrals and word-of-mouth played a significant role in growing their client base, along with upskilling through teaching opportunities.Big brands have brand awareness and existing search traffic, making it easier to get results.Smaller businesses can execute strategies faster due to fewer restrictions.Strategies for content/SEO and Amazon paid acquisition are usually similar for big brands and smaller businesses.Dev Noodle helps marketing agencies with developers' “bench time”, providing support when...","thumbnail_url":"https://img.transistorcdn.com/9HFX6i0TzOia311sMPjbjib_E3w7aImGetF-LN1PCVs/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzI3OTY2LzE2NDM2/NDk3ODEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}