{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Brand Growth Heroes","title":"Gut Instinct: Biotiful’s CMO on Building the Brand That Recently Sold to Müller £115M+++ ","html":"","width":"100%","height":180,"duration":2215,"description":"In this latest Brand Growth Heroes podcast episode, we’re talking all things gut health, consumer trends, and brand-building at scale with Vince Lawson, CMO of Biotiful Gut Health, the #1 kefir brand in the UK - recently bought by MULLER!Launched initially as Biotiful Kefir, the brand has undergone a bold transformation to become the go-to name in natural gut health, and the results speak for themselves, with nearly £90M in retail sales pre sale to Muller.Biotiful Gut Health, was founded by Natasha Bowes in 2012 with a mission to bring ancient Kefir recipes to the UK market.  The business has grown rapidly over that period and is now the leading UK gut health brand in the diary sector covering a wide range of kefir related products in drinks, yogurts and other sectors, delivering on Natasha’s vision of improving the gut health of the UK and the world by using natural ingredients.As CMO, Vince Lawson takes us inside the engine room of Biotiful, from leading product innovation and marketing to building a category-defining brand in one of the most competitive spaces in food and beverage. We unpack how Biotiful stays ahead of the curve with clean protein innovation, food-to-go formats, and ambient gut health boosters—and how a marketing team can become the engine of cross-functional growth.This episode is packed with real insight on how consumer needs, product development, and commercial success intersect in a scaling brand.And... in fact,  our very own podcast sponsor, Joelson, the leading London law firm, was the sole advisor on the successful recent sale of the business to Müller (“Müller”)!  Müller is one of the global leaders in dairy products and has identified functional health as a key driver for growth in the dairy segment of the market in which it is not currently active.The Joelson team, led by Phil Hails-Smith (Partner) with support from Emma Vantine (Associate),  Georgia Edmondson (Solicitor) and Katie Braddell (Solicitor).Natasha Bowes, Founder of...","thumbnail_url":"https://img.transistorcdn.com/0ozOtqRzcBWmBZEqvRDok1E7iKs6EmkwTVPod03PH6o/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS82YzI2/ODgyOTczYWUxZTg4/YmUxMzI3MzUxMGM5/NmExOC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}