{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Back on T-R-A-C-K","title":"AI Search Is Rewriting Marketing | Evan Patterson","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/5cc835aa\"></iframe>","width":"100%","height":180,"duration":2591,"description":"Google just changed the rules of search — and most brands aren’t ready for what comes next.In this episode of Back on T-R-A-C-K, Kerry Guard and Evan Patterson unpack the massive shift happening across AI search, SEO, content strategy, and brand visibility. From Google’s new AI-first search experience to the rise of AI-generated recommendations, they explore why traditional “blue link” SEO is disappearing — and what brands must do now to stay visible.This conversation dives into: • Why “good content” alone is no longer enough • The rise of Search Visibility Optimization (SVO) • How AI is changing discovery, trust, and buyer behavior • Why positioning and consistent messaging matter more than ever • The growing importance of Reddit, communities, PR, and customer advocacy • Why AI should improve quality — not just increase outputIf your brand relies on search traffic, content marketing, or demand generation, this episode is a wake-up call for the AI era. ","thumbnail_url":"https://img.transistorcdn.com/xHp-x0lt8z34PFQFRhU-xfJr1_gU9C3zfQQ_z9C9yIM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kNWVi/MGY2ZTYxZTcwZGQ3/NTA2YTRhNTMwODQ5/NzA3Yi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}