{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Cheat Code & Friends","title":"Disruption, Revenue and Relationships - Season 4: Episode # 75","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/5ccb9400\"></iframe>","width":"100%","height":180,"duration":2758,"description":"The world of sales is changing fast and the playbooks that fueled growth a few years ago aren’t enough anymore.In this special hosts-only episode, Justin, Josh and Sean break down what today’s shifting startup and sales environment really means for go-to-market teams. From evolving buyer expectations to the rise of AI-driven strategies, they explore how top performers are adapting to meet customers where they are and where they’re going next. You’ll hear insights on the new role of full-cycle AEs, why post-sale engagement is the key to long-term growth, and how marketing and thought leadership can drive meaningful differentiation in a crowded market.They also zoom out with an investor’s view of the market: why Series B and C rounds are getting squeezed, how bridge-to-profitability funding is on the rise, and where private equity rollups in verticals are reshaping go-to-market. Tune in to get an inside look at their perspectives and how modern sales leaders are redefining growth in a more complex, connected, and customer-centric world.Chapters00:00 Introduction and Market Landscape Overview02:47 Startup Growth and Benchmarking Insights05:44 Challenges in Sales and Buyer Expectations08:38 The Evolution of Sales Models11:40 The Role of AI in Sales Dynamics14:30 Consolidation Trends in Various Industries17:39 Navigating the New Buyer Landscape20:31 Reimagining Sales Strategies for Success23:13 The Evolution of Information Access25:34 Marketing Strategies in a Changing Landscape27:23 The Role of Executives in Sales29:38 Sales Hiring Trends and AI Impact32:34 Building Strategic Relationships35:38 The Importance of Post-Sale Relationships38:34 Navigating the Investment Landscape41:29 The Future of Sales and MarketingReferences in the Show:https://jurassiccapital.us19.list-manage.com/track/click?u=e3cbd001231a704e4826ed17e&id=28024b7e6d&e=781361f180 https://www.inc.com/brian-contreras/inc-5000-companies-ceo-survey-growing-sales-teams/91222802 Quote of the Show:\"It's hard...","thumbnail_url":"https://img.transistorcdn.com/AoPG3flkss3fsfc-m7ywyJ39XTunoIaKRubQ7PAkerg/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lNWVl/YWZiNDRlMGVlYjVi/MmE4MzhjNWQ1ZWMz/NDZmMC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}